It’s easy to go on autopilot and stick with what works, and it can be costly to try new things. That’s why many manufacturers stay with the tried and true and try to avoid taking a hit in revenue. However, it’s important to remember that oftentimes the tried and true was at one time risky, innovative and costly. For example, many of the products offered at Medical Device Depot such as ventilators and blood pressure monitors, are considered commonplace and relatively inexpensive technologies in the medical world today; but they didn’t start out that way.
Fortunately, big players like Johnson & Johnson’s are able to stick their neck out and shake things up, which ends up benefitting users and manufacturers in the long run. As the world’s largest medical device company in terms of revenue, Johnson & Johnson is able to combine advances in technology with their strong partnerships to come up with new medical devices that will amaze the industry.
In March, the company announced a collaboration with Google to create a robotic-assisted surgical platform. This will combine medical devices with robotic systems, imaging and data analytics to streamline the surgical method. The company also announced it would team up with IBM’s new Watson Health business and Apple to create virtual coaching solutions on preoperative and postoperative care for patients undergoing joint replacement and spine surgeries. The aim is to eventually offer general wellness and chronic condition management as well.
By working in collaboration with other companies and manufacturers, Johnson & Johnson is able to offer new medical devices that other manufacturers have steered clear of in the past. With every innovation, there is a trial period to test for efficacy and safety, but it appears they just may be on the right track.